Our Mission

Mission

To be the market leader in producing premium quality and safe products at competitive prices in a responsible manner and deliver the highest value to our customers, employees, investors, suppliers and the community.

Core Operating Values

  • Conduct our business activities with integrity and responsibility, in an ethical and sustainable manner.
  • Commitment to quality, innovative and creative products.
  • Contribute positively to the economy, society and the environment.

Strengths and Key Factors

  • Major player in the wheat flour and livestock in Malaysia.
  • Over 45 years in depth experience in food related business.
  • Well accepted premium quality products and services.
  • Strong ability to nurture and growth business organically.
  • Extensive country-wide distribution network which can directly and indirectly reach more than 40,000 retailers (70% of retail outlets) in Malaysia.