To be the market leader in producing premium quality and safe products at competitive prices in a responsible manner and deliver the highest value to our customers, employees, investors, suppliers and the community.
Core Operating Values
Conduct our business activities with integrity and responsibility, in an ethical and sustainable manner.
Commitment to quality, innovative and creative products.
Contribute positively to the economy, society and the environment.
Strengths and Key Factors
Major player in the wheat flour and livestock in Malaysia.
Over 45 years in depth experience in food related business.
Well accepted premium quality products and services.
Strong ability to nurture and growth business organically.
Extensive country-wide distribution network which can directly and indirectly reach more than 40,000 retailers (70% of retail outlets) in Malaysia.
